Retailing Essay Example | Topics and Well Written Essays - 500 words - 1

Retailing - Essay ExampleTheir major focus is on loyalty to customer from wide demographic marketplace segment that caters constantly to their changing preferences.Kotler and Armstrong (2009) have described marketing as major component of business strategy that helps to meet the changing destinys and requirements of the commonwealth profitably. The success of LuLu Hypermarkets shows that it understands changing consumer psychology. It continuously strives to update its products line with that of the changing public demands. By introducing latest products and excellent services at competitive prices, it has realise signifi empennaget customer loyalty that prefer to shop here than elsewhere. LuLu has earned market credibility mainly because of its efforts to maintain high quality of its in-house brands and at the same time, providing its customers with wide range of branded products from across the world, thus promoting customer satisfaction. The main reason it has earned customer loyalty is by providing them with unique obtain experience.Through strategic business alliances, it has considerably increased its organizational capabilities to meet the challenges of cut throat business. Scholars have asserted that creating values for customer has become the need of the hour (Gabriel, 200514). LuLus retail strategy has also used customers preferences as its major objective to forge business liaisons and partnership so it can cater to the demands of its diverse customers coming from different market segments. Thus, value creation for its customers through customized services and quality has become its hallmark.LuLu hypermarkets are spread everyplace very large areas keeping in mind all conceivable needs of customers coming from diverse background. They even have banking counters for money exchange and tin shoppers with huge facilities like convenient parking, playground for children, cafeteria. The chic and friendly ambience of ultra